NOW OR NEVER
GANGNEUNG · 2026

Korea's only paint-your-own-backdrop & self-photo studio

Paint it.
Photograph it.

Paint your own design on a large backdrop, then take your photos in front of it.
A memorable way to record your trip to Gangneung.

Inside the Now or Never paint-and-photo studio
WHAT

A photo studio like no other

A one-of-a-kind experience you'll only find in Gangneung

01Paint it yourself
Now

No skill required. Reach out and spread today's mood across the backdrop, however it comes.

02In the colors of Gangneung
Gangneung

Paint that day's memory in the 'Colors of Gangneung,' drawn fresh from the city each month.

03Keep it as a photo
Record

A self-photo in front of the backdrop you painted — the most special souvenir of your Gangneung trip.

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PACKAGE

Experience & Pricing

NOW OR NEVER · EXPERIENCE PASS
Adult
* When all participants are adults
₩120,000
for 2
Duration1 hr 40 min total
Painting40 min
Photo20 min
Selecting15 min
Printing15 min
What's included
  • One 5×7 mini poster
  • 2 selected prints
  • Time-lapse painting video
  • One [Painting 3-cut] print
  • Artwork certificate kit
  • All original files +₩20,000 (optional)

+₩20,000 per extra person · up to 5 people · VAT included

MORE
VISIT

Getting Here

Address
71 Boraemi-gil, Gangneung, Gangwon-do, 2F
Hours
Thu–Mon 11:00–19:00 / Closed Tue & Wed · By reservation only
Getting here
About 5 min by car from Gangneung Station About 15 min from Gangneung Intercity Bus Terminal About 10 min from Gyeongpo & Anmok Beach
Parking
Street parking available in front of and around the building
FAQ
We’re 100% reservation-based. Naver Booking is the easiest way to reserve. For same-day bookings, please message our KakaoTalk channel @nowornever_gn.
Sessions are priced for 2. Each additional person is +₩20,000 (paid on-site), and we recommend up to 5 people. For groups of more than 5, message our KakaoTalk channel and we’ll work something out.
• Up to 7 days before: 80% refund • Up to 2 days before: 50% refund • Day before through day of: no refund Date changes follow the same policy — it’s handled as a cancellation and rebook. Contact us via KakaoTalk for any changes or cancellations.
If you’re 10 or more minutes late, we may not be able to run your session. Space is limited and schedules can overlap with other guests, so please arrive on time. If you’re running late, let us know on KakaoTalk as soon as you can.
For adults, the full experience is about 1 hour 40 minutes including setup time. 1. Painting (40 min) — paint directly on a large backdrop. 2. Self-shooting (20 min) — take photos in front of your finished backdrop with guidance from our staff. 3. Photo selection (15 min) — pick your favorite shots. 4. Printing (15 min) — pick up your prints on the spot. For the kids package, it’s about 1 hour 10 minutes (painting + shooting). Photo selection and printing happen by email and mail delivery after you go home.
We provide the painting shirt. Please bring your own pants and socks. Paint doesn’t wash out, so wear something you don’t mind getting stained. Tip: matching pants make for better photos — think jeans, harem pants, or loose loungewear.
No drawing skills needed. Everyone hesitates at first, but once you’ve covered the big backdrop you’ll leave satisfied. Fill it with five colors and you already have something great. We’ll walk you through tips before you start. Take a look at our guests’ work in the gallery before you visit — it helps!See gallery →
The kids package is for children aged 5–13. If your child is under 5, please message us on KakaoTalk before booking and we’ll work something out.
You can park in front of the building. If there’s no space, street parking nearby is also available.
RESERVE
It's now or never.
Book your session now